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| NBC personalizes Olympics with AI narration by iconic announcer |
U.S. media giant NBCUniversal on Wednesday announced that it will use an artificial intelligence-powered version of a legendary sports broadcaster to narrate personalized daily recaps of Olympic events.
Narration
by Hall of Fame announcer Al Michaels generated using artificial intelligence
will voice the recaps that will be personalized to individual viewers of NBC's
Peacock streaming service.
Michaels
has worked a combined nine Olympic Games for NBC Sports and ABC Sports during
his career, according to NBCUniversal.
"When
I was approached about this, I was skeptical but obviously curious,"
Michaels said in a release.
"Then
I saw a demonstration detailing what they had in mind. I said, 'I'm in.'"
The
AI was trained to study Michaels' voice along with his past appearances on NBC
broadcasts, according to the company.
"We're
bringing the best of sports together with the best of technology to deliver
fans a personalized Olympics experience in a way that's never been possible
before," Peacock President Kelly Campbell said in the release.
The
collaboration with Michaels comes as musicians, actors, and others whose
livelihoods depend on their likenesses or voices strive to make sure AI models
are not trained on such material without their permission.
NBCUniversal
estimated that nearly 7 million different personalized versions of the daily
Olympic recap could be streamed across the United States during the Olympic
Games in Paris.
The
technology will mine NBC Sports clips to create daily playlists showcasing top
moments from the prior 24 hours and tease what is in store for the day ahead.
A
team of NBCUniversal editors will review all the content for accuracy and
quality assurance, the company said.
NBC and Peacock will present live coverage of the Olympic Games in the U.S., starting with the opening ceremony on July 26.
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